Healthcare Challenges for Franchisors: Telehealth May Provide a Solution

In this episode, we continue our conversation, exploring the origins of his current venture, Optimal teleHealth, LLC.  Larry shares the story behind his company, which offers an alternative to traditional health insurance.

As a franchisee, Larry, like me, struggled with the high costs of offering competitive employee benefits like health insurance.   This challenge ultimately led him to form Optimal teleHealth, which offers virtual healthcare service bundles for a monthly membership fee and financial protection for major medical events.

Larry, an entrepreneur with a highly successful 25 year corporate sales and marketing background in big ticket data processing products and services, transitioned to small business development in 2004 with a multi-unit investment in Massage Envy franchising, opening clinic #39 in the nation and eventually building five clinics over a seven year period.  Massage Envy grew to be one of the most successful franchise brands in America over the last two decades.  You’ll find Larry on LinkedIn.