From Corporate Executive to Entrepreneur: The Triumph and Tribulations

I had an illuminating conversation with Larry Stout, founder and CEO of Optimal teleHealth, LLC.  Larry, a former Massage Envy franchisee, achieved significant financial success and earned numerous accolades. However, he also opens up about a franchise venture that didn't go as planned, sharing valuable insights into the realities of franchise ownership.

 We cover a lot in this episode!  Larry offers his expertise on recruiting and retaining employees, outlines the essential skills every franchisee should have, and highlights the red flags to watch for when evaluating potential franchisors.  Whether you're exploring franchise opportunities or aiming to enhance your current operations, this episode provides valuable advice and firsthand experiences.

 Join us now to hear Larry's expert guidance on thriving in the franchise industry.

Larry, an entrepreneur with a highly successful 25 year corporate sales and marketing background in big ticket data processing products and services, transitioned to small business development in 2004 with a multi-unit investment in Massage Envy franchising, opening clinic #39 in the nation and eventually building five clinics over a seven year period.  Massage Envy grew to be one of the most successful franchise brands in America over the last two decades.  You’ll find Larry on LinkedIn.