A Growing Franchise: Unwrapping the Journey with Bennett Maxwell, Chairman of Dirty Dough - Part 2

Step into the latest episode of "Demystifying Franchise Ownership," where I continue my conversation with Bennett Maxwell, Chairman of Dirty Dough Cookies!  In this episode, we talk about the way in which Bennett grew his personal brand on his social media platforms including LinkedIn.  Thanks to Bennett's extensive social media presence, he’s attracted franchisees directly through his network rather than relying on franchise brokers and consultants.

But that's not all!  Discover the social media support that Dirty Dough offers its franchisees, paving the way for success in the digital age.  Bennett shares how they guide their franchisees when it comes to marketing.

And naturally, I'm delving into the nitty-gritty as well!  Bennett reveals the major hurdles encountered by Dirty Dough and their approach to overcoming challenges and obstacles.  One thing they do is listen to franchisees.  But it doesn't stop there – Dirty Dough genuinely values franchisee feedback, incorporating it into their decision-making processes.  They're eager to learn what marketing strategies are yielding success in different regions, with a commitment to sharing these insights across the franchise network.  It's all about fostering a culture of collaboration and continuous improvement within Dirty Dough.  Tune in to discover how they're navigating challenges and driving growth!

Bennett hosts his own podcast, "Deeper than Dough" which is built around the idea that true joy comes from knowing yourself and how you find real fulfillment.

You can email Bennett at bennett@dirtydough.com.  You'll find him on LinkedIn  and Facebook under Bennett Maxwell and BennettMaxwell35 on Instagram.